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Alphabet vs Microsoft
Alphabet, Google's parent company, and Microsoft compete directly in cloud infrastructure (Google Cloud vs Azure), workplace productivity software (Google Workspace vs Microsoft 365) and artificial intelligence tooling. Alphabet's revenue comes mainly from advertising on Google Search and YouTube, while Microsoft's comes mainly from software licensing and cloud services. Both are frequently used as bellwethers for enterprise and cloud technology spending.
Side by side
| Measure | GOOGLAlphabet Inc. | MSFTMicrosoft Corporation |
|---|---|---|
| The grade | ||
| Grade | C+ | C |
| Quality score | 79.5 | 73.8 |
| Model stance | Buy | Hold |
| Risk band | High | High |
| Price and return | ||
| Price | $351.66 | $535.07 |
| Today | 0.97% | 2.38% |
| 1 month | 3.89% | 7.96% |
| 3 months | -2.12% | 39.27% |
| 6 months | 9.58% | 39.77% |
| Year to date | 11.80% | 13.85% |
| 1 year | 45.98% | 3.27% |
| Valuation | ||
| Market capitalisation | $4.30T | $3.97T |
| P/E | 17.64moderate | 29.81high |
| Forward P/E | 23.12moderate | 22.60moderate |
| PEG | 1.23fair | 1.74fair |
| Price to book | 6.91well above book | 8.98well above book |
| Price to sales | 9.65high | 11.97high |
| Dividend yield | 0.25%modest | 0.73%modest |
| Risk | ||
| Beta | 1.21more volatile than the market | 1.10market-like |
| Sharpe ratio | 0.68modest | 0.52modest |