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Apple vs Microsoft
Apple and Microsoft are both US-based technology companies frequently held together as core large-cap technology positions. Apple's business centers on the iPhone, Mac and a growing services segment, while Microsoft's centers on Windows, Office, Azure cloud computing and enterprise software. The two increasingly overlap in cloud services, productivity tools and artificial intelligence, which is why they are so often compared directly.
Side by side
| Measure | AAPLApple Inc. | MSFTMicrosoft Corporation |
|---|---|---|
| The grade | ||
| Grade | D | C- |
| Quality score | 64.8 | 72.6 |
| Model stance | Weak Hold | Hold |
| Risk band | High | High |
| Price and return | ||
| Price | $309.85 | $486.77 |
| Today | -0.16% | -0.11% |
| 1 month | -8.82% | 23.98% |
| 3 months | -0.25% | 18.18% |
| 6 months | 13.18% | 22.00% |
| Year to date | 14.63% | 3.58% |
| 1 year | 36.89% | -2.67% |
| Valuation | ||
| Market capitalisation | $4.52T | $3.61T |
| P/E | 35.53high | 27.15high |
| Forward P/E | 32.48high | 20.65moderate |
| PEG | 2.49expensive for the growth | 1.57fair |
| Price to book | 42.09well above book | 8.17well above book |
| Price to sales | 9.69high | 10.89high |
| Dividend yield | 0.35%modest | 0.75%modest |
| Risk | ||
| Beta | 1.09market-like | 1.10market-like |
| Sharpe ratio | 0.61modest | 0.44modest |