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Of every 100 units of revenue, this much survives as profit.

Thin margins leave little room for a bad year — typical of retail and airlines.

Profit from operations, before interest and tax, per 100 of revenue.

Little cushion between operating costs and revenue.

What is left of revenue after only the direct cost of the product.

Little marginal cost per sale, which is what lets software and pharma fund heavy R&D.

Borrowings measured against shareholder capital.

Normal for most established companies.

Change in revenue against the same period last year.

A healthy expansion rate.

Change in earnings against the same period last year.

Profit is compounding at a good clip.

The share of earnings paid out as dividends.

Most of the profit goes out of the door, leaving less to reinvest.

Return earned per unit of risk taken.

Below 1 is the common case; return did not strongly outpace the volatility.

The share of trading days that closed higher.

Close to a coin flip, which is the norm — returns come from the size of moves, not their count.

You pay 21.59 for every 1 unit of annual earnings.

Roughly the long-run market average band.

Price against next year's *forecast* earnings.

The market expects little growth, or doubts the forecast.

Price against the accounting value of the company's net assets.

A typical range for an established company.

Price against revenue — usable when a company has no profit yet.

You pay less than a unit of price per unit of sales.

Whole-company value, debt included, against cash earnings.

A conventional range.

Annual dividend as a percentage of the share price.

A substantial part of the total return arrives as income.

A 0–100 momentum gauge over the last 14 sessions.

The middle band, where most trading days sit.

Trend strength, regardless of direction.

Below about 20 the price is ranging rather than trending.

How far the price typically swings over a year.

A typical range for an individual share.

How much the price moves relative to the wider market.

Moves roughly in step with the index.

The worst peak-to-trough fall in the period measured.

A serious decline, though not unusual over a multi-year window.

How far the mean analyst target sits above today's price.

Analysts see real room above today's price.