C

Of every 100 units of revenue, this much survives as profit.

Margins this wide usually mean real pricing power or a moat.

Profit from operations, before interest and tax, per 100 of revenue.

Typical of software and other businesses with little cost per extra sale.

What is left of revenue after only the direct cost of the product.

Costs of goods eat most of the revenue — normal in retail, distribution and hardware assembly.

Profit generated per unit of shareholder capital.

Below about 10% the business is not doing much with the money invested in it.

Profit generated per unit of everything the company owns.

Common in asset-heavy industries such as utilities, telecoms and airlines.

Change in revenue against the same period last year.

A healthy expansion rate.

Change in earnings against the same period last year.

Check whether it is repeatable or a one-off — a single asset sale can flatter this badly.

The share of earnings paid out as dividends.

Comfortably covered, with room to keep raising it.

Return earned per unit of risk taken.

Below 1 is the common case; return did not strongly outpace the volatility.

The share of trading days that closed higher.

Close to a coin flip, which is the norm — returns come from the size of moves, not their count.

You pay 14.29 for every 1 unit of annual earnings.

Roughly the long-run market average band.

Price against next year's *forecast* earnings.

The market expects little growth, or doubts the forecast.

P/E divided by the growth rate — it asks whether the price is justified by the growth.

Under 1 is the classic Peter Lynch marker for growth you are not paying full price for.

Price against the accounting value of the company's net assets.

A typical range for an established company.

Price against revenue — usable when a company has no profit yet.

A common range for a profitable, growing business.

Annual dividend as a percentage of the share price.

A substantial part of the total return arrives as income.

A 0–100 momentum gauge over the last 14 sessions.

The middle band, where most trading days sit.

Trend strength, regardless of direction.

Below about 20 the price is ranging rather than trending.

How far the price typically swings over a year.

A typical range for an individual share.

How much the price moves relative to the wider market.

Moves roughly in step with the index.

The worst peak-to-trough fall in the period measured.

A serious decline, though not unusual over a multi-year window.

How far the mean analyst target sits above today's price.

Analysts see real room above today's price.