BDX

Of every 100 units of revenue, this much survives as profit.

Thin margins leave little room for a bad year — typical of retail and airlines.

Profit from operations, before interest and tax, per 100 of revenue.

The operations themselves are comfortably profitable.

What is left of revenue after only the direct cost of the product.

A conventional manufacturing or mixed-model range.

Profit generated per unit of shareholder capital.

Below about 10% the business is not doing much with the money invested in it.

Profit generated per unit of everything the company owns.

Common in asset-heavy industries such as utilities, telecoms and airlines.

Borrowings measured against shareholder capital.

Normal for most established companies.

Short-term assets against short-term obligations.

Below 1 the company owes more within a year than it holds — workable if customers pay up front, risky otherwise.

Short-term assets excluding inventory, against short-term debts.

Very little liquid cover if receipts slow down.

Change in revenue against the same period last year.

A healthy expansion rate.

Change in earnings against the same period last year.

Profit is declining even if revenue is not.

The share of earnings paid out as dividends.

Most of the profit goes out of the door, leaving less to reinvest.

Return earned per unit of risk taken.

Below 1 is the common case; return did not strongly outpace the volatility.

The share of trading days that closed higher.

Close to a coin flip, which is the norm — returns come from the size of moves, not their count.

You pay 32.72 for every 1 unit of annual earnings.

Above about 25 the market is paying up for expected growth.

Price against next year's *forecast* earnings.

The market expects little growth, or doubts the forecast.

P/E divided by the growth rate — it asks whether the price is justified by the growth.

Between 1 and 2 price and growth are roughly in step.

Price against the accounting value of the company's net assets.

A typical range for an established company.

Price against revenue — usable when a company has no profit yet.

A common range for a profitable, growing business.

Whole-company value, debt included, against cash earnings.

A conventional range.

Annual dividend as a percentage of the share price.

A substantial part of the total return arrives as income.

A 0–100 momentum gauge over the last 14 sessions.

Above 70 conventionally reads as overbought.

Trend strength, regardless of direction.

A powerful move — which also means it is further from its average.

How far the price typically swings over a year.

A typical range for an individual share.

How much the price moves relative to the wider market.

Tends to move less than the index, in both directions.

The worst peak-to-trough fall in the period measured.

A serious decline, though not unusual over a multi-year window.

How far the mean analyst target sits above today's price.

Little headroom to the consensus target.